An effective trade show booth offers an immersive experience for the visitor. Creating such an exceptional brand experience requires careful attention to a number of different considerations: spatial, visual, and organizational, to name a few. But precisely because an effective trade show booth is immersive, it can be exceedingly difficult to plan and execute one through traditional approaches to project management. For creative projects like these, visualization is key.
Of course, events like trade shows are hugely visual. That’s why our friends at the Marketing Genome chose the visual medium of the infographic to put together a resource for designing your next trade show booth.
The infographic starts with the first question you should be asking yourself: is the goal of this booth to drive brand awareness, or to generate sales? All other aspects of your booth’s design should stem from this overarching goal. From spacial considerations (like given floor space and seating) to atmospheric ones (like lighting and materials) to organizational ones (like guest appearances), there is a lot of deliberation to be done in order to ensure that every element of your booth contributes to that primary goal.
Take a look to make sure you haven’t missed any key components in designing your trade show booth:
What are some more considerations for setting up the perfect trade show booth?
There are four key features that successful trade show booths share:
- Appropriate Lighting – it’s one of those things you don’t realize is missing until it’s fixed. The movies and TV shows we watch would be drastically worse without proper lighting, and magazine shoots don’t have perfect lighting naturally, that’s why it’s critical to get lighting right to produce the best trade show booth possible.
- Appropriate Flooring – don’t rely on the flooring in the convention center to match your brand, as it’ll just be a generic material. If you want visitors to feel the emotion of your brand, your flooring must match perfectly.
- Individuality – like all marketing, if you don’t stand out, you’ll lose. You’re paying buckets of money to make trade shows work for you, so don’t let yourself be overlooked when it comes to the exhibition. Stand out among the crowd to get the extra attention you need.
- Consistent messaging – funky design, bad grammar, inappropriate sales staff, all of these will crush your trade show style. So will inconsistent messaging that doesn’t properly convey who your brand is. Get your brand messaging down, and get your whole staff on board.
For more information about effective trade show design and planning, check out our Buyer’s Guide to Trade Show Displays and Exhibits. To learn more about designing an immersive experience, check out our infographic about Best Practices for Experiential Graphics.